Nordic Roasting

Where roasting meets innovation.

Presented exclusively by SUDI JAYA GROUP at Jakarta Coffee Week, the Nordic E-Roasting Challenge is a unique roasting competition created to discover and showcase Indonesia’s finest roasting talents.

Built around the growing evolution of electric roasting, the competition introduces a new format to Indonesia, giving roasters the chance to push their skills on state-of-the-art Nordic E-Roasting machines.

More than a competition, it’s a challenge of precision, technique, and creativity—bringing a new perspective to the art of roasting.

A new machine. A new format. A new generation of roasters.